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Archive for December, 2010

Blackberry App World 2.0 – Important updates

1. App World 2.0 Enables Web-to-Phone Downloads

App World 2.0, now introduces Web-to-phone downloads where mobile users now can surf to the online storefront and buy apps from the Web. Those apps are then sent to their Blackberry device. Users do need a Blackberry ID to use this functionality. The transfers of apps from PC to mobile are being done through a browser plug-in. Next to app downloads user are also able to read and write reviews.

2. Apps Can be Distributed by QR Code

App World 2.0 also offers the opportunity to create QR codes (2D barcodes) for apps. This technology can be used in app advertising and clearly opens up the door to new advertising opportunities. One can think of putting QR codes in business cards, advertisements and other marketing materials.

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Acer launches app store next year

Acer, the world’s second-biggest PC maker, has announced that it plans to launch an app store in the course of  next year.Acer’s “Next Generation Store” will be available on all its devices, from PCs to smartphones and tablets, and also across different operating systems including Google’s Android, Window’s Phone 7 and Intel and Nokia’s MeeGo, according to Gianfranco Lanci, Acer chief executive.

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comScore Releases August 2010 U.S. Online Video Rankings

Facebook.com Secures Second Place in Online Video Content Ranking with 59 Million Viewers

RESTON, VA, September 30, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer. The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the course of the month.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 146.3 million unique viewers. Facebook.com jumped one position to capture the #2 spot with 58.6 million viewers, for a total of 243 million viewing sessions. Yahoo! Sites ranked third with 53.9 million viewers, followed by VEVO with45.4 million. Google Sites had the highest number of overall viewing sessions with 1.9 billion and average time spent per viewer at 270 minutes, or 4.5 hours. More

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Price of BlackBerry PlayBook Tablet will be $300 say analysts

John Jackson, an analyst from CSS Insight, estimates that the BlackBerry PlayBook tablet announced by RIM recently will cost $300 – $350, though RIM hasn’t said anything about price point yet. Regardless, anything under $400 would be an aggressive price point and compete with the Samsung Tab’s rumoured subsidized $300 pricetag, and the bare minimum $500 you would be pay for an iPad.

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Nokia moving from Symbian to MeeGo

Yesterday, TechTree.com had reported about the rumours saying that Nokia is planing to port all its future N-Series devices to the upcoming MeeGo platform. Nokia’s N-Series is known for its line-up of feature packed phones that Nokia calls “mobile computers”. These phones are powerful devices that cram in a lot of features ranging from multimedia abilities to office applications. In short, the N-Series are adept at handling anything you throw at it. The series did give a path breaking and revolutionary handsets like the N91, N73 and the N95 – which were amazing devices of their time. All these phones had one thing in common – their Symbian Operating System. In fact, the N-Series and Symbian had become synonymous. That is about to change now.

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ComScore: iPhone has low penetration in Europe, enormous impact

Digital measurement company comScore Inc. outlined the impact that the first three generations of Apple’s iPhone have had on the European mobile market in light of record pre-sales and extraordinary consumer demand for the iPhone 4. The iPhone currently represents just 4 percent of the EU5 mobile market —Britian, France, Germany, Spain and Italy—but 18 percent of the overall EU5 smartphone market. However, the iPhone has facilitated fundamental change in mobile user behavior and ignited fierce competition among device and operating system providers, as iPhone owners are the most voracious consumers of mobile media—in fact, 94 percent use mobile media. Go to article.

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Multi-market survey investigating consumer mobile behaviour

Singapore – Jul 29, 2010 (PRN): The results of BuzzCity’s sixth multi-market survey investigating consumer mobile behaviour are released today and focus on the global usage of mobile games and applications. The BuzzCity study into mobile gaming trends aims to find out gaming patterns on mobile and how marketers and developers can take advantage of its popularity.

The international survey which questioned mobile users across 10 countries representing various different geographic regions: the Americas, Asia, Africa and the Middle East on their use of the mobile as a games device. The results showed that mobile gaming has evolved significantly beyond traditional ideas of casual games to those with sophisticated plotlines.

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