Blog

Archive for December, 2011

comScore Releases November 2011 U.S. Search Engine Rankings

RESTON, VA, December 16, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in November with 65.4 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in November with 65.4 percent market share, followed by Yahoo! Sites with 15.1 percent and Microsoft Sites with 15.0 percent (up 0.2 percentage points). Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent (up 0.1 percentage points).

comScore Explicit Core Search Share Report*
November 2011 vs. October 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Oct-11 Nov-11 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 65.6% 65.4% -0.2
Yahoo! Sites 15.2% 15.1% -0.1
Microsoft Sites 14.8% 15.0% 0.2
Ask Network 2.9% 2.9% 0.0
AOL, Inc. 1.5% 1.6% 0.1

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

0
Read More
Top 5 Global Video Properties
Top 5 Global Video Properties by Total Videos* Viewed (000)
October 2011
Total Worldwide – Visitors Age 15+ Home/Work Location**
Source: comScore Video Metrix
Videos
(000)
Share of Videos
Total Internet : Total Audience 201,420,689 100.0%
Google Sites 88,278,970 43.8%
Youku Inc. 4,644,727 2.3%
VEVO 3,697,229 1.8%
Facebook.com 2,590,812 1.3%
Dwango Co., Ltd. 2,458,180 1.2%

0
Read More