Android search traffic up 300pc in first half of year: Google exec

Google executives said that mobile has a positive impact on its bottom line as the company continues to invest in its largest growth opportunities with the highest long-term ROI—search monetization, display, enterprise and mobile.

Google reported revenues of $6.82 billion for the quarter ended June 30, an increase of 24 percent compared to the second quarter of 2009. Google claims it saw strength in every major product area, as more traditional brand advertisers embraced search advertising and as large advertisers increasingly ran integrated campaigns across search, display and mobile.

“Overall, we are very pleased with our second-quarter results,” said Patrick Pichette, senior vice president and chief financial officer of Google, Mountain View, CA, in a conference call. “Solid growth in our core business and very strong growth in our emerging businesses, including digital advertising, drove 24 percent revenue growth year-over-year. Read further...

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