Android to dominate in 2011, says IDC

According to IDCGoogle now enjoys a significant lead in mobile advertising, with a market share of 59 percent, including search and display advertising.Apple’s market share is 8.4 percent, and Millennial Media is at 6.8 percent. For mobile Internet display ads, however, Google and Apple are tied at 19 percent market share each (Millennial Media comes in at 15 percent). Google owns mobile search advertising, with an ad revenue market share of 91.4 percent. IDC research vice president of digital media and entertainment Karsten Weide says that market growth this year was 146 percent. He also revealed that search advertising dominates the mobile ad marketplace, with display much more fragmented. Total U.S. mobile online ad spending for 2010, including search and display advertising, will be an estimated $877.2 million. Go to article.
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