comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2010

RESTON, VA, November 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for October 2010 based on data from the comScore Media Metrix service. Americans stayed up-to-date on the approaching midterm election by visiting political news sites in October. Online Gambling sites saw another month of increased traffic propelled by online poker tournaments, sports betting and interest due to legislative debates on the subject.
“Web activity was largely impacted by the midterm election in October which drove increased traffic to political news sites, while online gambling sites saw gains due to interest in the 2010 World Series of Poker,” said Jeff Hackett, executive vice president of comScore Media Metrix. “We also saw seasonal growth at e-cards and Flowers/Gifts/Greetings sites driven by occasions like Sweetest Day and Halloween.”
Political News Sweeps America
With the midterm elections approaching in early November, Americans visited Political News sites in October to stay up-to-date on campaign developments and voter news and information. The category attracted 27.4 million visitors in October, up 12 percent versus September. CNN Politics led the category with 7.8 million unique visitors during the month (up 3 percent) followed by PoliticsDaily with 5.1 million visitors (up 10 percent) and RealClearPolitics.com with 3.1 million (up 79 percent). BarackObama.com jumped four positions in the ranking to capture the #4 spot with 2.1 million visitors, up 221 percent. The Economist group followed with 2.0 million visitors while Politico.com grew 11 percent to 1.7 million visitors.
Online Gambling Surges for Second Straight Month
Online Gambling sites saw strong growth in October as the World Series of Poker neared its conclusion. The category drew nearly 32 million visitors during the month, up 114 percent versus September, making it the highest growing site category for the second consecutive month. FullTiltPoker captured the top spot with 4.7 million visitors (up 12 percent), followed by PokerStars with 2.5 million visitors. UB.com drew 1.8 million visitors with its month-long „Perfect Play‟ promotion. Kingolotto came in fourth with 1.7 million visitors (up 23 percent) followed by Absolute Poker with 1.6 million (up 19 percent) and Sportingbet PLC with 1.4 million (up 39 percent).
Americans Laugh Out Loud on Humor Sites
More than 60 million Americans visited a Humor site in October, up 25 percent since September, making it the second fastest gaining category for the month. Comedy Central led the category with 10.8 million visitors, a 26-percent increase from the prior month, as interest in The Daily Show and The Colbert Report peaked leading up to Jon Stewart‟s and Stephen Colbert‟s “Rally to Restore Sanity and/or Fear” on the mall in Washington, DC. Break.com ranked second in the category with 7.5 million visitors (up 65 percent), followed by Cracked with 5.1 million visitors (up 3 percent). FunnyOrDie came in fourth with 4.4 million visitors, followed by CollegeHumor with 4.0 million and FailBlog.org with 3.2 million, both up 16 percent.
Top 50 Properties
Google Sites ranked as the #1 property in October with 180.8 million visitors, followed by Yahoo! Sites with 179.6 million and Microsoft Sites with 170.6 million. Facebook.com ranked #4 with 151.1 million visitors, the first time it has surpassed the 150 million visitor threshold. WordPress climbed 6 positions in the ranking to #33 with 31.0 million visitors, while LinkedIn.com grabbed a spot in the top 50 with 25.2 million visitors.
Top 50 Ad Focus Ranking
Google Ad Network led the October Ad Focus ranking with a reach of 93.4 percent of Americans online, followed by Yahoo! Network Plus with an 86.3-percent reach and AOL Advertising with 86.2 percent.
A Note about comScore’s Ad Focus Ranking: Beginning this month with the publishing of October data, the Ad Focus Ranking will exclude custom entities reportable by comScore.
Table 1
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
October 2010 vs. September 2010 Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Sep-10
Oct-10
% Change
Rank by Unique Visitors
Total Internet : Total Audience
212,874
212,788
0
N/A
PartyCity.com
2,812
6,380
127
231
AVG Technologies
5,630
11,811
110
136
McDonald's
3,413
6,510
91
223
The Mozilla Organization
20,588
28,808
40
38
Liberty Media Holding Corporation
11,205
14,933
33
102
Toysrus Sites
6,898
8,651
25
183
WildTangent Media
15,125
18,761
24
74
ChaCha.com
9,994
12,364
24
127
Meredith Women's Network
9,670
11,883
23
133
FrostWire
7,141
8,746
22
178
*Ranking based on the top 250 properties in October 2010. Excludes entities whose growth was primarily due to
implementation of Media Metrix 360 unified digital audience measurement.
Table 2 comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) October 2010 vs. September 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Total Unique Visitors (000)
Sep-10
Oct-10
% Change
Total Internet : Total Audience
212,874
212,788
0
Gambling – Online Gambling
14,957
31,967
114
Entertainment – Humor
48,696
60,743
25
Retail – Computer Software
35,800
41,255
15
Services – e-cards
16,229
18,622
15
Retail – Flowers/Gifts/Greetings
27,720
31,469
14
Entertainment – Movies
87,440
98,583
13
News/Information – Politics
24,370
27,367
12
Retail – Toys
17,888
19,962
12
Services – Photos
128,372
143,165
12
Travel – Ground/Cruise
12,263
13,597
11
Table 3
comScore Top 50 Properties (U.S.) October 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Rank
Property
Unique Visitors
(000)
Rank
Property
Unique Visitors
(000)
Total Internet : Total Audience
212,788
1
Google Sites
180,839
26
Weather Channel, The
37,703
2
Yahoo! Sites
179,626
27
Federated Media Publishing
36,819
3
Microsoft Sites
170,561
28
YellowBook Network
36,572
4
FACEBOOK.COM
151,126
29
Adobe Sites
36,077
5
AOL, Inc.
110,026
30
Wal-Mart
35,963
6
Ask Network
90,039
31
Break Media Network
34,297
7
Turner Digital
84,383
32
iVillage.com: The Womens Network
33,819
8
Glam Media
83,840
33
WordPress
30,975
9
CBS Interactive
82,635
34
WeatherBug Property
30,076
10
Viacom Digital
81,610
35
AT&T Interactive Network
29,894
11
Amazon Sites
80,330
36
Disney Online
29,148
12
Wikimedia Foundation Sites
79,635
37
Superpages.com Network
28,958
13
New York Times Digital
75,547
38
The Mozilla Organization
28,808
14
Fox Interactive Media
74,312
39
Tribune Interactive
28,760
15
Apple Inc.
71,839
40
Target Corporation
27,569
16
eBay
67,119
41
Everyday Health
27,478
17
Demand Media
62,727
42
Verizon Communications Corporation
26,699
18
VEVO
55,129
43
Alloy Digital Network
26,332
19
craigslist, inc.
51,349
44
NBC Universal
26,306
20
Answers.com Sites
50,471
45
LINKEDIN.COM
25,181
21
Comcast Corporation
45,925
46
TWITTER.COM
25,125
22
ESPN
42,744
47
Photobucket.com LLC
25,065
23
Technorati Media
41,162
48
The Washington Post Company
24,889
24
NetShelter Technology Media
40,994
49
Conde Nast Digital
24,716
25
Gannett Sites
38,142
50
NFL Internet Group
24,690
Table 4
comScore Ad Focus Ranking (U.S.) October 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Rank
Property
Unique Visitors (000)
% Reach
Rank
Property
Unique Visitors (000)
% Reach
Total Internet : Total Audience
212,788
100.0
1
Google Ad Network**
198,824
93.4
26
Adify**
110,756
52.1
2
Yahoo! Network Plus**
183,656
86.3
27
ContextWeb**
110,598
52.0
3
AOL Advertising**
183,487
86.2
28
Undertone Networks**
110,554
52.0
4
Yahoo! Sites
179,626
84.4
29
AOL, Inc.
110,026
51.7
5
Google
173,302
81.4
30
AdBlade Network**
102,141
48.0
6
ValueClick Networks**
169,538
79.7
31
Kontera**
91,087
42.8
7
Turn Media Platform**
166,122
78.1
32
Ask Network
90,039
42.3
8
24/7 Real Media**
164,160
77.1
33
Bing
86,929
40.9
9
AdBrite**
157,319
73.9
34
ShareThis
85,896
40.4
10
Collective Display**
155,820
73.2
35
Lotame Solutions**
84,174
39.6
11
Specific Media**
153,137
72.0
36
Glam Media
83,840
39.4
12
FACEBOOK.COM
151,126
71.0
37
VideoEgg**
79,568
37.4
13
Microsoft Media Network US**
150,822
70.9
38
Windows Live
77,968
36.6
14
interclick**
144,170
67.8
39
Monster Career Ad Network (CAN)**
71,525
33.6
15
AudienceScience**
142,853
67.1
40
RMM (formerly Red McCombs Media)**
71,000
33.4
16
Traffic Marketplace**
142,777
67.1
41
MediaWhiz**
68,887
32.4
17
Tribal Fusion**
141,976
66.7
42
Technorati Media**
68,166
32.0
18
FOX Audience Network**
137,119
64.4
43
Meebo
66,804
31.4
19
Adconion Media Group**
136,858
64.3
44
AMAZON.COM
64,714
30.4
20
Vibrant Media**
136,073
63.9
45
Demand Media
62,727
29.5
21
Burst Media**
135,692
63.8
46
Dedicated Media**
61,111
28.7
22
Casale Media - MediaNet**
131,583
61.8
47
MTV Networks Music
54,826
25.8
23
MSN
124,695
58.6
48
Ybrant - Oridian - ADdynamix Network**
48,431
22.8
24
YOUTUBE.COM*
116,873
54.9
49
MYSPACE.COM*
47,361
22.3
25
CPX Interactive**
111,939
52.6
50
About
45,573
21.4
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in October. For instance, Yahoo! Sites was seen by 84.4 percent of the 213 million Internet users in October. * Entity has assigned some portion of traffic to other syndicated entities. ** Denotes an advertising network.
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
RESTON, VA, November 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for October 2010 based on data from the comScore Media Metrix service. Americans stayed up-to-date on the approaching midterm election by visiting political news sites in October. Online Gambling sites saw another month of increased traffic propelled by online poker tournaments, sports betting and interest due to legislative debates on the subject.“Web activity was largely impacted by the midterm election in October which drove increased traffic to political news sites, while online gambling sites saw gains due to interest in the 2010 World Series of Poker,” said Jeff Hackett, executive vice president of comScore Media Metrix. “We also saw seasonal growth at e-cards and Flowers/Gifts/Greetings sites driven by occasions like Sweetest Day and Halloween.”Political News Sweeps AmericaWith the midterm elections approaching in early November, Americans visited Political News sites in October to stay up-to-date on campaign developments and voter news and information. The category attracted 27.4 million visitors in October, up 12 percent versus September. CNN Politics led the category with 7.8 million unique visitors during the month (up 3 percent) followed by PoliticsDaily with 5.1 million visitors (up 10 percent) and RealClearPolitics.com with 3.1 million (up 79 percent). BarackObama.com jumped four positions in the ranking to capture the #4 spot with 2.1 million visitors, up 221 percent. The Economist group followed with 2.0 million visitors while Politico.com grew 11 percent to 1.7 million visitors.Online Gambling Surges for Second Straight MonthOnline Gambling sites saw strong growth in October as the World Series of Poker neared its conclusion. The category drew nearly 32 million visitors during the month, up 114 percent versus September, making it the highest growing site category for the second consecutive month. FullTiltPoker captured the top spot with 4.7 million visitors (up 12 percent), followed by PokerStars with 2.5 million visitors. UB.com drew 1.8 million visitors with its month-long „Perfect Play‟ promotion. Kingolotto came in fourth with 1.7 million visitors (up 23 percent) followed by Absolute Poker with 1.6 million (up 19 percent) and Sportingbet PLC with 1.4 million (up 39 percent).Americans Laugh Out Loud on Humor SitesMore than 60 million Americans visited a Humor site in October, up 25 percent since September, making it the second fastest gaining category for the month. Comedy Central led the category with 10.8 million visitors, a 26-percent increase from the prior month, as interest in The Daily Show and The Colbert Report peaked leading up to Jon Stewart‟s and Stephen Colbert‟s “Rally to Restore Sanity and/or Fear” on the mall in Washington, DC. Break.com ranked second in the category with 7.5 million visitors (up 65 percent), followed by Cracked with 5.1 million visitors (up 3 percent). FunnyOrDie came in fourth with 4.4 million visitors, followed by CollegeHumor with 4.0 million and FailBlog.org with 3.2 million, both up 16 percent.Top 50 PropertiesGoogle Sites ranked as the #1 property in October with 180.8 million visitors, followed by Yahoo! Sites with 179.6 million and Microsoft Sites with 170.6 million. Facebook.com ranked #4 with 151.1 million visitors, the first time it has surpassed the 150 million visitor threshold. WordPress climbed 6 positions in the ranking to #33 with 31.0 million visitors, while LinkedIn.com grabbed a spot in the top 50 with 25.2 million visitors.Top 50 Ad Focus RankingGoogle Ad Network led the October Ad Focus ranking with a reach of 93.4 percent of Americans online, followed by Yahoo! Network Plus with an 86.3-percent reach and AOL Advertising with 86.2 percent.A Note about comScore’s Ad Focus Ranking: Beginning this month with the publishing of October data, the Ad Focus Ranking will exclude custom entities reportable by comScore.Table 1comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)October 2010 vs. September 2010 Total U.S. – Home, Work and University LocationsSource: comScore Media MetrixTotal Unique Visitors (000)Sep-10Oct-10% ChangeRank by Unique VisitorsTotal Internet : Total Audience212,874212,7880N/APartyCity.com2,8126,380127231AVG Technologies5,63011,811110136McDonald's3,4136,51091223The Mozilla Organization20,58828,8084038Liberty Media Holding Corporation11,20514,93333102Toysrus Sites6,8988,65125183WildTangent Media15,12518,7612474ChaCha.com9,99412,36424127Meredith Women's Network9,67011,88323133FrostWire7,1418,74622178*Ranking based on the top 250 properties in October 2010. Excludes entities whose growth was primarily due toimplementation of Media Metrix 360 unified digital audience measurement.Table 2 comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) October 2010 vs. September 2010 Total U.S. – Home, Work and University Locations Source: comScore Media MetrixTotal Unique Visitors (000)Sep-10Oct-10% ChangeTotal Internet : Total Audience212,874212,7880Gambling – Online Gambling14,95731,967114Entertainment – Humor48,69660,74325Retail – Computer Software35,80041,25515Services – e-cards16,22918,62215Retail – Flowers/Gifts/Greetings27,72031,46914Entertainment – Movies87,44098,58313News/Information – Politics24,37027,36712Retail – Toys17,88819,96212Services – Photos128,372143,16512Travel – Ground/Cruise12,26313,59711Table 3comScore Top 50 Properties (U.S.) October 2010 Total U.S. – Home, Work and University Locations Source: comScore Media MetrixRankPropertyUnique Visitors(000)RankPropertyUnique Visitors(000)Total Internet : Total Audience212,7881Google Sites180,83926Weather Channel, The37,7032Yahoo! Sites179,62627Federated Media Publishing36,8193Microsoft Sites170,56128YellowBook Network36,5724FACEBOOK.COM151,12629Adobe Sites36,0775AOL, Inc.110,02630Wal-Mart35,9636Ask Network90,03931Break Media Network34,2977Turner Digital84,38332iVillage.com: The Womens Network33,8198Glam Media83,84033WordPress30,9759CBS Interactive82,63534WeatherBug Property30,07610Viacom Digital81,61035AT&T Interactive Network29,89411Amazon Sites80,33036Disney Online29,14812Wikimedia Foundation Sites79,63537Superpages.com Network28,95813New York Times Digital75,54738The Mozilla Organization28,80814Fox Interactive Media74,31239Tribune Interactive28,76015Apple Inc.71,83940Target Corporation27,56916eBay67,11941Everyday Health27,47817Demand Media62,72742Verizon Communications Corporation26,69918VEVO55,12943Alloy Digital Network26,33219craigslist, inc.51,34944NBC Universal26,30620Answers.com Sites50,47145LINKEDIN.COM25,18121Comcast Corporation45,92546TWITTER.COM25,12522ESPN42,74447Photobucket.com LLC25,06523Technorati Media41,16248The Washington Post Company24,88924NetShelter Technology Media40,99449Conde Nast Digital24,71625Gannett Sites38,14250NFL Internet Group24,690Table 4comScore Ad Focus Ranking (U.S.) October 2010 Total U.S. – Home, Work and University Locations Source: comScore Media MetrixRankPropertyUnique Visitors (000)% ReachRankPropertyUnique Visitors (000)% ReachTotal Internet : Total Audience212,788100.01Google Ad Network**198,82493.426Adify**110,75652.12Yahoo! Network Plus**183,65686.327ContextWeb**110,59852.03AOL Advertising**183,48786.228Undertone Networks**110,55452.04Yahoo! Sites179,62684.429AOL, Inc.110,02651.75Google173,30281.430AdBlade Network**102,14148.06ValueClick Networks**169,53879.731Kontera**91,08742.87Turn Media Platform**166,12278.132Ask Network90,03942.3824/7 Real Media**164,16077.133Bing86,92940.99AdBrite**157,31973.934ShareThis85,89640.410Collective Display**155,82073.235Lotame Solutions**84,17439.611Specific Media**153,13772.036Glam Media83,84039.412FACEBOOK.COM151,12671.037VideoEgg**79,56837.413Microsoft Media Network US**150,82270.938Windows Live77,96836.614interclick**144,17067.839Monster Career Ad Network (CAN)**71,52533.615AudienceScience**142,85367.140RMM (formerly Red McCombs Media)**71,00033.416Traffic Marketplace**142,77767.141MediaWhiz**68,88732.417Tribal Fusion**141,97666.742Technorati Media**68,16632.018FOX Audience Network**137,11964.443Meebo66,80431.419Adconion Media Group**136,85864.344AMAZON.COM64,71430.420Vibrant Media**136,07363.945Demand Media62,72729.521Burst Media**135,69263.846Dedicated Media**61,11128.722Casale Media - MediaNet**131,58361.847MTV Networks Music54,82625.823MSN124,69558.648Ybrant - Oridian - ADdynamix Network**48,43122.824YOUTUBE.COM*116,87354.949MYSPACE.COM*47,36122.325CPX Interactive**111,93952.650About45,57321.4Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in October. For instance, Yahoo! Sites was seen by 84.4 percent of the 213 million Internet users in October. * Entity has assigned some portion of traffic to other syndicated entities. ** Denotes an advertising network.About comScore Media MetrixcomScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
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