Holiday Shopping Ignites Growth at Retail Sites

RESTON, VA, December 21, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for November 2010 based on data from the comScore Media Metrix service. November marked the official start of the holiday shopping season, sending Americans swarming retail and coupon sites to take advantage of early deals and promotions. Retailers offered attractive discounts and free shipping to draw early shoppers to their sites for purchase. Among the top gaining retail subcategories were Jewelry/Luxury Goods/Accessories, Toys and Consumer Electronics, each growing at least 25 percent versus October. “As the holiday shopping season kicked-off in November, Americans were quick to take advantage of retailers’ early promotions and savings in crossing a few items off their shopping list,” said Jeff Hackett, executive vice president of comScore Media Metrix. “Cyber Monday – the Monday after Thanksgiving – came in as the heaviest online spending day on record in the U.S. which contributed a strong portion of traffic growth at retail and coupon sites.”
Coupon Sites Spread Holiday Savings
Coupon Sites ranked as the top gaining category for November, providing promo codes and other discounts to consumers at the start of the holiday season. A record 44 million Americans visited a coupon site during month, up 40 percent since October. Groupon ranked as the #1 Coupon site with 10.0 million unique visitors (up 54 percent), followed by CouponCabin.com with 8.8 million visitors, representing a 400-percent increase. Coupons, Inc. came in third with 6.4 million, while BlackFriday.info saw 5.4
million visitors, a nearly 1,000-percent increase versus October. RetailMeNot.com rounded out the top five with 5.0 million visitors, up 20 percent.
Retail Mania Sweeps Web
Americans got a head start on holiday shopping in November, sending an all-time high of 179.5 million unique visitors to retail sites during the month. Amazon Sites took the top stop in the category with 83.9 million unique visitors in November (up 4 percent), followed by Wal-Mart with 51.8 million visitors (up 44 percent), Apple.com Worldwide Sites with 40.3 million and Target Corporation with 39.8 million (up 44 percent). Best Buy Sites ranked #5 in the category overall with 28.8 million visitors, an increase of 75 percent to rank as the top gaining property for November.
Jewelry/Luxury Goods/Accessories sites represented the top growing retail subcategory for November. More than 22 million Americans visited the category during the month, a 36-percent increase. BradfordExchange.com ranked first in the category with 2.5 million unique visitors (up 82 percent), followed by Coach.com with 1.8 million visitors (up 47 percent). Swarovski.com soared to 1.8 million visitors, up from just 142,000 in October, while Zale Corporation drew 1.8 million, a 54-percent increase.
Toys and Gadgets for All Ages
Toy sites also saw significant growth during the month, increasing 35 percent to 27.0 million visitors. Toysrus Sites took the top spot with 14.8 million visitors (up 71 percent), followed by The LEGO Group with 3.4 million (up 33 percent) and Disney Shopping with 2.2 million (up 19 percent). AmericanGirl.com ranked fourth with 2.0 million (up 64 percent) followed closely by Fisher Price with 2.0 million (up 30 percent).
The Consumer Electronics subcategory drew 53.3 million visitors in November, up 30 percent versus the prior month. BestBuy.com led the category with 27.4 million visitors during the month, up 84 percent versus October. Buy.com ranked second with 4.6 million visitors (up 9 percent), followed by RadioShack Corporation with 4.6 million visitors (up 68 percent), eBay Electronics U.S. with 4.3 million (up 21 percent), Samsung Group with 3.5 million (up 74 percent) and Sony Electronics with 3.4 million (up 83 percent).
Top 50 Properties
Yahoo! Sites ranked as the #1 property in November with 181.0 million visitors, followed by Google Sites with 178.7 million and Microsoft Sites with 175.7 million. Properties experiencing large movement
included Target Corporation, jumping 13 positions to #27 with 39.8 million visitors, and Wal-Mart, up 10 positions to the #20 spot with 51.8 million visitors. BestBuy.com Sites ranked as the #1 gaining property for the month, capturing a spot on the top 50 ranking at #41 with 28.8 million visitors.
Top 50 Ad Focus Ranking
Google Ad Network led the November Ad Focus ranking with a reach of 93.2 percent of Americans online, followed by Yahoo! Network Plus with an 86.1-percent reach, Yahoo! Sites with 85.3 percent and AOL Advertising with 85.0 percent. Vibrant Media climbed 6 positions to capture the #14 spot with a 68.0-percent reach, while Walmart.com appeared on the top 50 ranking at #49 with 22.9 percent.
A Note about comScore’s Ad Focus Ranking: Since the release of October 2010 data, the Ad Focus Ranking now excludes custom entities reportable by comScore.
Table 1
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
November 2010 vs. October 2010 Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Oct-10
Nov-10
% Change
Rank by Unique Visitors
Total Internet : Total Audience
212,788
212,296
0
N/A
Best Buy Sites
16,481
28,805
75
41
ShopLocal.com
3,647
6,256
72
236
Toysrus Sites
8,651
14,822
71
107
FrostWire
8,746
14,846
70
106
BearShare.com
4,610
7,716
67
203
Kohls Corporation
8,672
13,860
60
119
Groupon
6,452
9,954
54
159
AVG Technologies
11,811
17,587
49
87
Target Corporation
27,569
39,777
44
27
Wal-Mart
35,963
51,817
44
20
*Ranking based on the top 250 properties in November 2010. Excludes entities whose growth was primarily due to
implementation of Media Metrix 360 unified digital audience measurement.
Table 2 comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) November 2010 vs. October 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Total Unique Visitors (000)
Oct-10
Nov-10
% Change
Total Internet : Total Audience
212,788
212,296
0
Services – Coupons
31,962
44,687
40
Retail – Jewelry/Luxury Goods/Accessories
16,268
22,181
36
Retail – Toys
19,962
27,040
35
Retail – Consumer Electronics
41,086
53,261
30
Retail – Department Stores
68,856
85,946
25
Retail – Consumer Goods
23,414
27,513
18
Community – Pets
23,416
27,462
17
Retail – Mall
15,684
18,223
16
Retail – Fragrances/Cosmetics
13,419
15,505
16
Retail – Sports/Outdoor
28,838
32,731
13
Table 3
comScore Top 50 Properties (U.S.) November 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Rank
Property
Unique Visitors
(000)
Rank
Property
Unique Visitors
(000)
Total Internet : Total Audience
212,296
1
Yahoo! Sites
180,987
26
Gannett Sites
39,851
2
Google Sites
178,726
27
Target Corporation
39,777
3
Microsoft Sites
175,731
28
YellowBook Network
39,635
4
FACEBOOK.COM
151,722
29
Federated Media Publishing
38,708
5
AOL, Inc.
114,484
30
Weather Channel, The
37,891
6
Ask Network
92,369
31
Break Media Network
37,314
7
Glam Media
89,864
32
Adobe Sites
34,982
8
CBS Interactive
88,017
33
iVillage.com: The Womens Network
33,045
9
Turner Digital
86,452
34
Alloy Digital Network
31,695
10
Amazon Sites
83,875
35
Scripps Networks Interactive Inc.
30,371
11
Viacom Digital
81,710
36
AT&T Interactive Network
30,111
12
Wikimedia Foundation Sites
77,773
37
Disney Online
29,928
13
New York Times Digital
72,280
38
Superpages.com Network
29,891
14
Apple Inc.
69,896
39
Tribune Interactive
29,628
15
Fox Interactive Media
69,184
40
WordPress
29,250
16
eBay
68,441
41
Best Buy Sites
28,805
17
Demand Media
64,831
42
LINKEDIN.COM
28,470
18
Answers.com Sites
57,926
43
WeatherBug Property
28,304
19
VEVO
57,760
44
Conde Nast Digital
27,806
20
Wal-Mart
51,817
45
Sears Sites
27,773
21
craigslist, inc.
49,720
46
Six Apart Sites
26,997
22
Comcast Corporation
49,019
47
Everyday Health
26,575
23
NetShelter Technology Media
45,819
48
CafeMom Network
26,540
24
ESPN
43,129
49
Verizon Communications Corporation
26,489
25
Technorati Media
42,714
50
NFL Internet Group
26,238
Table 4
comScore Ad Focus Ranking (U.S.) November 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Rank
Property
Unique Visitors (000)
% Reach
Rank
Property
Unique Visitors (000)
% Reach
Total Internet : Total Audience
212,296
100.0
1
Google Ad Network**
197,882
93.2
26
Adify**
113,336
53.4
2
Yahoo! Network Plus**
182,757
86.1
27
Undertone Networks**
109,570
51.6
3
Yahoo! Sites
180,987
85.3
28
ContextWeb**
108,637
51.2
4
AOL Advertising**
180,428
85.0
29
CPX Interactive**
108,526
51.1
5
Google
170,464
80.3
30
AdBlade Network**
96,391
45.4
6
Turn Media Platform**
168,396
79.3
31
Ask Network
92,369
43.5
7
ValueClick Networks**
167,554
78.9
32
Kontera**
90,293
42.5
8
24/7 Real Media**
165,706
78.1
33
Glam Media
89,864
42.3
9
Collective Display**
158,718
74.8
34
Bing
86,154
40.6
10
AdBrite**
157,129
74.0
35
ShareThis
81,116
38.2
11
Facebook.com
151,722
71.5
36
Windows Live
76,428
36.0
12
Microsoft Media Network US**
149,840
70.6
37
Lotame Solutions**
74,500
35.1
13
Specific Media**
149,816
70.6
38
VideoEgg**
73,451
34.6
14
Vibrant Media**
144,415
68.0
39
Meebo
70,792
33.3
15
AudienceScience**
142,259
67.0
40
Dedicated Media**
70,754
33.3
16
Tribal Fusion**
141,937
66.9
41
RMM (formerly Red McCombs Media)**
70,561
33.2
17
Traffic Marketplace**
141,313
66.6
42
Amazon.com
70,188
33.1
18
FOX Audience Network**
140,745
66.3
43
Monster Career Ad Network (CAN)**
69,076
32.5
19
interclick**
139,427
65.7
44
Technorati Media**
67,195
31.7
20
Adconion Media Group**
133,844
63.0
45
MediaWhiz**
67,126
31.6
21
Burst Media**
132,277
62.3
46
Demand Media
64,831
30.5
22
Casale Media - MediaNet**
131,040
61.7
47
MTV Networks Music
57,789
27.2
23
MSN
130,024
61.2
48
Ybrant - Oridian - ADdynamix Network**
55,861
26.3
24
YouTube.com*
116,867
55.0
49
Walmart.com
48,579
22.9
25
AOL, Inc.
114,484
53.9
50
NetShelter Technology Media
45,819
21.6
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in November. For instance, Yahoo! Sites was seen by 85.3 percent of the 212 million Internet users in November. * Entity has assigned some portion of traffic to other syndicated entities. ** Denotes an advertising network.
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
FOR IMMEDIATE RELEASE Contact: Stephanie Lyn FlosicomScore, Inc.(312) 777-8801press@comscore.comcomScore Media Metrix Ranks Top 50 U.S. Web Properties for November 2010Holiday Shopping Ignites Growth at Retail SitesAmericans Scour Coupon and Incentive Sites for SavingsRESTON, VA, December 21, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for November 2010 based on data from the comScore Media Metrix service. November marked the official start of the holiday shopping season, sending Americans swarming retail and coupon sites to take advantage of early deals and promotions. Retailers offered attractive discounts and free shipping to draw early shoppers to their sites for purchase. Among the top gaining retail subcategories were Jewelry/Luxury Goods/Accessories, Toys and Consumer Electronics, each growing at least 25 percent versus October.“As the holiday shopping season kicked-off in November, Americans were quick to take advantage of retailers’ early promotions and savings in crossing a few items off their shopping list,” said Jeff Hackett, executive vice president of comScore Media Metrix. “Cyber Monday – the Monday after Thanksgiving – came in as the heaviest online spending day on record in the U.S. which contributed a strong portion of traffic growth at retail and coupon sites.”Coupon Sites Spread Holiday SavingsCoupon Sites ranked as the top gaining category for November, providing promo codes and other discounts to consumers at the start of the holiday season. A record 44 million Americans visited a coupon site during month, up 40 percent since October. Groupon ranked as the #1 Coupon site with 10.0 million unique visitors (up 54 percent), followed by CouponCabin.com with 8.8 million visitors, representing a 400-percent increase. Coupons, Inc. came in third with 6.4 million, while BlackFriday.info saw 5.4million visitors, a nearly 1,000-percent increase versus October. RetailMeNot.com rounded out the top five with 5.0 million visitors, up 20 percent.Retail Mania Sweeps WebAmericans got a head start on holiday shopping in November, sending an all-time high of 179.5 million unique visitors to retail sites during the month. Amazon Sites took the top stop in the category with 83.9 million unique visitors in November (up 4 percent), followed by Wal-Mart with 51.8 million visitors (up 44 percent), Apple.com Worldwide Sites with 40.3 million and Target Corporation with 39.8 million (up 44 percent). Best Buy Sites ranked #5 in the category overall with 28.8 million visitors, an increase of 75 percent to rank as the top gaining property for November.Jewelry/Luxury Goods/Accessories sites represented the top growing retail subcategory for November. More than 22 million Americans visited the category during the month, a 36-percent increase. BradfordExchange.com ranked first in the category with 2.5 million unique visitors (up 82 percent), followed by Coach.com with 1.8 million visitors (up 47 percent). Swarovski.com soared to 1.8 million visitors, up from just 142,000 in October, while Zale Corporation drew 1.8 million, a 54-percent increase.Toys and Gadgets for All AgesToy sites also saw significant growth during the month, increasing 35 percent to 27.0 million visitors. Toysrus Sites took the top spot with 14.8 million visitors (up 71 percent), followed by The LEGO Group with 3.4 million (up 33 percent) and Disney Shopping with 2.2 million (up 19 percent). AmericanGirl.com ranked fourth with 2.0 million (up 64 percent) followed closely by Fisher Price with 2.0 million (up 30 percent).The Consumer Electronics subcategory drew 53.3 million visitors in November, up 30 percent versus the prior month. BestBuy.com led the category with 27.4 million visitors during the month, up 84 percent versus October. Buy.com ranked second with 4.6 million visitors (up 9 percent), followed by RadioShack Corporation with 4.6 million visitors (up 68 percent), eBay Electronics U.S. with 4.3 million (up 21 percent), Samsung Group with 3.5 million (up 74 percent) and Sony Electronics with 3.4 million (up 83 percent).Top 50 PropertiesYahoo! Sites ranked as the #1 property in November with 181.0 million visitors, followed by Google Sites with 178.7 million and Microsoft Sites with 175.7 million. Properties experiencing large movementincluded Target Corporation, jumping 13 positions to #27 with 39.8 million visitors, and Wal-Mart, up 10 positions to the #20 spot with 51.8 million visitors. BestBuy.com Sites ranked as the #1 gaining property for the month, capturing a spot on the top 50 ranking at #41 with 28.8 million visitors.Top 50 Ad Focus RankingGoogle Ad Network led the November Ad Focus ranking with a reach of 93.2 percent of Americans online, followed by Yahoo! Network Plus with an 86.1-percent reach, Yahoo! Sites with 85.3 percent and AOL Advertising with 85.0 percent. Vibrant Media climbed 6 positions to capture the #14 spot with a 68.0-percent reach, while Walmart.com appeared on the top 50 ranking at #49 with 22.9 percent.A Note about comScore’s Ad Focus Ranking: Since the release of October 2010 data, the Ad Focus Ranking now excludes custom entities reportable by comScore.Table 1comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)November 2010 vs. October 2010 Total U.S. – Home, Work and University LocationsSource: comScore Media MetrixTotal Unique Visitors (000)Oct-10Nov-10% ChangeRank by Unique VisitorsTotal Internet : Total Audience212,788212,2960N/ABest Buy Sites16,48128,8057541ShopLocal.com3,6476,25672236Toysrus Sites8,65114,82271107FrostWire8,74614,84670106BearShare.com4,6107,71667203Kohls Corporation8,67213,86060119Groupon6,4529,95454159AVG Technologies11,81117,5874987Target Corporation27,56939,7774427Wal-Mart35,96351,8174420*Ranking based on the top 250 properties in November 2010. Excludes entities whose growth was primarily due toimplementation of Media Metrix 360 unified digital audience measurement.Table 2 comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) November 2010 vs. October 2010 Total U.S. – Home, Work and University Locations Source: comScore Media MetrixTotal Unique Visitors (000)Oct-10Nov-10% ChangeTotal Internet : Total Audience212,788212,2960Services – Coupons31,96244,68740Retail – Jewelry/Luxury Goods/Accessories16,26822,18136Retail – Toys19,96227,04035Retail – Consumer Electronics41,08653,26130Retail – Department Stores68,85685,94625Retail – Consumer Goods23,41427,51318Community – Pets23,41627,46217Retail – Mall15,68418,22316Retail – Fragrances/Cosmetics13,41915,50516Retail – Sports/Outdoor28,83832,73113Table 3comScore Top 50 Properties (U.S.) November 2010 Total U.S. – Home, Work and University Locations Source: comScore Media MetrixRankPropertyUnique Visitors(000)RankPropertyUnique Visitors(000)Total Internet : Total Audience212,2961Yahoo! Sites180,98726Gannett Sites39,8512Google Sites178,72627Target Corporation39,7773Microsoft Sites175,73128YellowBook Network39,6354FACEBOOK.COM151,72229Federated Media Publishing38,7085AOL, Inc.114,48430Weather Channel, The37,8916Ask Network92,36931Break Media Network37,3147Glam Media89,86432Adobe Sites34,9828CBS Interactive88,01733iVillage.com: The Womens Network33,0459Turner Digital86,45234Alloy Digital Network31,69510Amazon Sites83,87535Scripps Networks Interactive Inc.30,37111Viacom Digital81,71036AT&T Interactive Network30,11112Wikimedia Foundation Sites77,77337Disney Online29,92813New York Times Digital72,28038Superpages.com Network29,89114Apple Inc.69,89639Tribune Interactive29,62815Fox Interactive Media69,18440WordPress29,25016eBay68,44141Best Buy Sites28,80517Demand Media64,83142LINKEDIN.COM28,47018Answers.com Sites57,92643WeatherBug Property28,30419VEVO57,76044Conde Nast Digital27,80620Wal-Mart51,81745Sears Sites27,77321craigslist, inc.49,72046Six Apart Sites26,99722Comcast Corporation49,01947Everyday Health26,57523NetShelter Technology Media45,81948CafeMom Network26,54024ESPN43,12949Verizon Communications Corporation26,48925Technorati Media42,71450NFL Internet Group26,238Table 4comScore Ad Focus Ranking (U.S.) November 2010 Total U.S. – Home, Work and University Locations Source: comScore Media MetrixRankPropertyUnique Visitors (000)% ReachRankPropertyUnique Visitors (000)% ReachTotal Internet : Total Audience212,296100.01Google Ad Network**197,88293.226Adify**113,33653.42Yahoo! Network Plus**182,75786.127Undertone Networks**109,57051.63Yahoo! Sites180,98785.328ContextWeb**108,63751.24AOL Advertising**180,42885.029CPX Interactive**108,52651.15Google170,46480.330AdBlade Network**96,39145.46Turn Media Platform**168,39679.331Ask Network92,36943.57ValueClick Networks**167,55478.932Kontera**90,29342.5824/7 Real Media**165,70678.133Glam Media89,86442.39Collective Display**158,71874.834Bing86,15440.610AdBrite**157,12974.035ShareThis81,11638.211Facebook.com151,72271.536Windows Live76,42836.012Microsoft Media Network US**149,84070.637Lotame Solutions**74,50035.113Specific Media**149,81670.638VideoEgg**73,45134.614Vibrant Media**144,41568.039Meebo70,79233.315AudienceScience**142,25967.040Dedicated Media**70,75433.316Tribal Fusion**141,93766.941RMM (formerly Red McCombs Media)**70,56133.217Traffic Marketplace**141,31366.642Amazon.com70,18833.118FOX Audience Network**140,74566.343Monster Career Ad Network (CAN)**69,07632.519interclick**139,42765.744Technorati Media**67,19531.720Adconion Media Group**133,84463.045MediaWhiz**67,12631.621Burst Media**132,27762.346Demand Media64,83130.522Casale Media - MediaNet**131,04061.747MTV Networks Music57,78927.223MSN130,02461.248Ybrant - Oridian - ADdynamix Network**55,86126.324YouTube.com*116,86755.049Walmart.com48,57922.925AOL, Inc.114,48453.950NetShelter Technology Media45,81921.6Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in November. For instance, Yahoo! Sites was seen by 85.3 percent of the 212 million Internet users in November. * Entity has assigned some portion of traffic to other syndicated entities. ** Denotes an advertising network.About comScore Media MetrixcomScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.About comScorecomScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Share Post:

Related Posts: