Most agency clients not requesting Apple's iAd: study

By Giselle Tsirulnik - Mobile advertising made noise this quarter, but 97 percent of agencies claim their clients are not requesting platforms such as Apple's iAd, according to media buying and selling software provider Strata. The No. 1 mobile advertising avenue is display advertising, with 48 percent of agencies claiming their clients have requested including the channel in their media mix. Advertising through SMS is on the to-do list for 23.3 percent of agency clients. “One of the main mobile takeaways from the survey is that Apple has lost a bit of its luster,” said John Shelton, CEO of Strata, New York. “The buzz around Apple’s advertising platforms, iAd and Apple TV, seem to be falling short at advertising agencies. Read further

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